Sketch Not Scroll
Sketch Not Scroll is an action-oriented awareness campaign addressing the overuse of technology by young children in Australia.
Excessive screen time is linked to poor health and developmental outcomes for children. To address these concerns, this campaign is designed to equip parents with the knowledge and practical tools for establishing balanced screen habits. Supported by national guidelines and insights from recent studies, the campaign emphasises hands-on, creative play, real-world connections, and mindful technology use. Through a multi-platform approach—spanning digital, social, and out-of-home media—the campaign aims to raise awareness, offer actionable guidance, and inspire families to support their children’s well-rounded development beyond screens.
Note: This is a student project.
Campaign Video
Campaign Goals
1.Empower Healthy Screen Habits Through Informed Choices
We want parents and guardians to have the knowledge and practical tools to establish balanced, healthy screen habits for their young children, in order to shape a positive, mindful relationship with technology.
2.Encourage Creative Play Beyond Screens
We want children to explore and find joy in hands-on, creative activities outside of screens in order to foster curiosity and a love for imaginative play.
3.Foster Real-World Connections During Key Developmental Stages
We want children to feel connected to their physical world and the people around them in order to support their emotional and social growth during crucial developmental stages.